Tag Archives: KMBZ

Hearne: News/Talk on FM No Guarantee of Success

Posted on January 5, 2015 by Hearne Christopher Jr.

Brace yourselves… Today’s the big day when news/talk radio station KMBZ splits in two. Its longtime home on 980 AM will be waltzing off with right win geezer pleasers shows like Darla Jaye, Rush, Sean Hannity and  Glenn Beck. Meanwhile the 98.1 FM half of … Continue reading →

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Hearne: Rumored KMBZ Radio Format Change Could Backfire, Experts Say

Posted on December 16, 2014 by Hearne Christopher Jr.

It took nearly four years for Entercom to admit it made a mistake… To confirm that blowing up adult contemporary powerhouse KUDL (98.1 FM) in order to simulcast News Radio KMBZ (980 AM) on the FM band to try and attract younger listeners was a failure. … Continue reading →

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Hearne: October Radio Ratings Range from Spooky to Pathetic

Posted on November 3, 2014 by Hearne Christopher Jr.

Since when does October not include Major League Baseball‘s ALCS, the World Series or Halloween?  Since right now, courtesy of Nielsen’s radio ratings. That’s because the “October” rating book runs from September 11 to October 8. Meaning a whole lot of USDA choice Kansas City … Continue reading →

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Hearne: ‘The Point’ Most Listened to Station in KC August Radio Ratings

Posted on September 5, 2014 by admin

A pair of surprises top an otherwise sleepy August radio ratings book… For starters, Entercom’s The Point 99.7 FM has come into it’s own and is now the most listened to station in the Kansas City market with a cume of 528,800 … Continue reading →

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Hearne: The Ongoing Ratings Decline of News Talk Station KMBZ

Posted on July 14, 2014 by Hearne Christopher Jr.

 Times are tough at Kansas City’s longtime news-talk leader KMBZ… The station sank to a 3.4 share of listeners, down from a 4.5 share as recently as last February. That’s nearly a 25 percent drop. ‘What jumped out of these ratings … Continue reading →

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Hearne: KCFX FM ‘The Fox’ Knocks Off KFKF for Top Spot in June Rankings

Posted on July 12, 2014 by Hearne Christopher Jr.

It’s that time of the month… Radio ratings time, that is, and there’s plenty to digest as we prepare to suffer the cruel temps of July and August that we love so dearly. So let’s take a look at the Nielsen … Continue reading →

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