I’ve been putting this off all baseball season…
Baseball season for me being the month of October – or Okctober – as Dick’s Sporting Goods came within a World Series game of calling it. I’m referring of course to the annual Pitch “Best Of” folly.
Look, I get that the alt weekly is in sore need of cash at a time when the future of such publications are in serious doubt. Take the New York Times story in March that posed the question, “Are Alt Weeklies Over?”
Seriously, how lame and embarrassing it would be if Kansas City was stuck with just INK?
So at a time when the Pitch is lucky to choke out a third to half the pages and ads it did a just handful of year’s back, any port in the storm as the saying goes.
That said, there’s something inherently bogus and lame about kissing up to advertisers in such an arbitrary inauthentic way. Which unfortunately tends to take away to an extent from the more serious journalism that Pitch reporters like Steve Vockrodt work so hard to produce.
What’s wrong with the Pitch best of awards can be divided into three parts. Continue reading