Just how ugly was 610 Sports slaughtering of longtime sports radio rival WHB?
Really, really ugly – beyond imagination bad – so ugly and so bad that practically out of nowhere, without warning, it well may have turned the sports talk radio tables in the Cowtown for years into the future.
“There’s only a few markets in the country – even during baseball season – where a sports station has made it to No. 1,” says an industry source. “This is very unusual for a sports station, especially a station that’s never been in the top five. And especially in the overall demos. Sure, it happens in the men’s demos in sports, but very seldom in the overall demos.
“And they hammered WHB – even in prime time – they more than doubled WHB’s audience Monday through Friday from 6 a.m. to 7 p.m. In other words, during non Royals time. And not only did 610 Sports do well at night during Royals games, but in the most important prime time slots they were either No. 1 or No. 2” Continue reading