It’s like there are two internets…
One of skeptical consumers doing their best to navigate their lives and the other of scumbag providers doing their best to win through subterfuge. Then again, in a world where brands are revered and Volkswagen cheats why do we expect people to bend over backwards for businesses?
We can talk about ads slowing down mobile loading times, we can reference Apple making its money on hardware, but what we’ve really got is a public that’s sick and tired of getting the short end of the stick. If Republicans were advertisers they’d tell people to just pick themselves up by their bootstraps and be just like them, winners. But is it a winning economy when we’re inundated with messages that aren’t relevant that intrude upon our everyday life?
But websites will tell us there’s no free lunch.
Which brings up the question of payment. Everyone on the corporate side believes no one will pay. But the truth is we pay all the time, when you offer convenience and a desirable product. But when you do your best to put one over on us, we get angry. And if there’s any way we can get retribution…
Kind of like Napster. Sure, tunes were free. But they were also unlocked from overpriced albums with few good tracks. Furthermore, now radio was no longer in control, we were able to sample wares based on our own desires. The irony is the major labels and music business honchos will STILL tell you radio is in control! Ain’ that a laugh. Radio is where you can reach the most people easily, but it means less than ever before. How do we know? Because most of the public is clueless as to the Top 10, they just don’t care about it. In other words, it turns out the music industry is not giving people what they want.
We’ve all got to focus on giving people what they want. That’s internet 101. The consumer is in control. Win by serving them, not by corralling them to fit your own desires. Continue reading →