After a one year hiatus I’ve started taking the Kansas City Star again…
Yippee!
Conspiracy theories aside, my dropping of the newspaper went down quite by accident. Something about getting divorced, moving, misplacing a credit card and beginning a new career.
I know, excuses, excuses.
However as the days turned into weeks, the weeks into months I came to learn what tens of thousands of now former Star readers already knew. And that’s that life goes on absent the mostly tired, formulaic reporting the goes down at 18th and Grand.
That said, I’m back.
The newspaper underwent rather underwhelming major design changes while I was away and vowed to ramp up its reporting despite going from a staff of more than 2,000 a dozen years back to maybe 400 plus or minus, if that.
The good news; most of the Baby Boomer hangers-on reporters and editors have either fled the scene or taken a bullet. And in this past year the Star has actually made some long overdue, younger reporter hires such as Pitch superstar Steve Vockrodt.
So while certainly those are major improvements the newspaper’s primary problems remain; aging editors and execs who stick with a dated, formulaic approach to news reporting while refusing to read even the most basic tea leaves.
Case in point:
Who among you still thinks national and world news is the best communicated by jamming half day to day old information into print and flinging it haphazardly onto people’s driveways?
Allow me to suggest an answer; Oldsters who’ve followed former Royals star George Brett from his days hawking hemorrhoid cream 35 years ago to his current gig shilling for hearing aids.
For decades daily newspapers survived the competitive immediacy of radio and television by offering greater depth in both local and national news coverage. That was fortified by what amounted to effective local news monopolies – monopolies that despite competition from the Internet they still enjoy.
However instead of circling the wagons around those, their greatest strengths, local news – the Star continues to pretend its aging readership is dependent upon stale, syndicated national and world new stories cribbed from competing media like the Washington Post and New York Times. Continue reading →