Whaddaya think?
Kansas City’s former alternative newsweekly of record, The Pitch faces a highly uncertain future come April 1st. That’s when the once-venerable entertainment and news pub plans to go from newsprint to coated stock (magazine quality) paper and monthly publication.
Kinda like its big sister zine, The Nashville Scene.
Never mind that this move was reportedly slated to go down six years back when Pitch parent SouthComm Communications made the disastrous decision to take the alt weekly off the hands of Village Voice Media. The Village Voice – under its former name New Times – had bought it from local record store owner named Hal Brody in 1999.
Unfortunately what was left of the Pitch – which at the point that SouthComm bought it – had long been in steady decline. And it continued to shrink in size, revenue and stature, leading up the the recent decision to throw in the towel on weekly publication.
Throughout an extended series of death throes – and even prior to Village Voice taking over – the weekly had wrestled with the whether to keep the several pages of highly profitable cheesy, raunchy sex ads.
At one point the Pitch did away with its sex ads because hurt the mag both in terms of distribution in desirable locations where locals complained and scared off potential advertisers that refused to be associated with that type of content.
However, money was always tight and the sex advertisers were willing to pay top dollar for access to its readership. Kinda like the local strip clubs who used to advertise in the Kansas City Star sports section until publisher Art Brisbane pulled the plug.
It’s like this, not only does sex sell, it pays quite well. Continue reading