Last one out, turn off the lights…
Forget about the Kansas City Star rescuing what’s left of The Pitch. The beleaguered, former alt weekly threw in the towel last month, but instead of merely curling up and dying, embarked on a path of monthly magazine publication on high quality, coated stock paper.
Fat chance thats gonna work out.
Which leaves INK magazine, the Star’s contribution to what passes for a watered down alt weekly. INK sprang to life during the inopportune year 2008 – a year in which big city newspapers and print publications were already hemorrhaging red ink (speaking of “ink”) and laying off staff by the thousands.
Yet somehow or other, the dudes with the fat paychecks at 18th and Grand calculated that there was money to be made by trying to eat The Pitch’s lunch via a cleaner cut, F word-free weekly.
And for a little while that almost seemed to make sense.
But not for long…
Because while from the get go, INK attracted the kind of advertising The Pitch thirsted for but could never land (mainstream retailers to whom being seen alongside sleazy sex ads was a deal killer), the newsprint format combined with free distribution rendered profitably unattainable.
So as The Pitch withered away, shrinking from 100 page plus issues, chock full of ads each week, to 32 pages with not enough ads to even justify weekly publication, INK became – as the Star claimed anyway – “Kansas City’s best source for entertainment, lifestyle, food & music options for people in their 20s & 30s.”
Just one problem…
Despite its token online presence, like The Pitch, INK needed those fat revenues print pubs had historically attracted. Rather than the relatively puny ad dollars available online. Continue reading