This year will be a year of transition…
Expect the chaos to continue to rule, but by the end of 2019 the future will start coming into focus.
Last year was the year of streaming.
Spotify launched in the US nearly a decade ago – and YouTube before that – but it took that long for the public to catch up with the new paradigm. Never mind the business.
Remember how long it took CDs to become the standard?
At first they were overpriced and rare. Then AOL was giving them away and there was only one good track on a disc and Napster happened. But do not expect disruption of streaming.
Streaming represents on demand – once you’ve reached it there is nothing after.
Furthermore, in the future, we will own less and less. Millennials live in smaller places.
If you’re all about ownership you’re a Luddite left behind.
Did you read Dan Neil‘s piece Saturday in the WSJ?
He said not to buy an internal combustion engine automobile now because it will be worth nothing in five years. Argue with me, that’s fine, but Neil is the automotive guru and he’s behind a paywall, otherwise I’d give you the link.
That’s another thing 2019 will continue to bring, haves and have-nots online. If you’re not willing to pay, you’re going to be left behind.
Terrestrial music radio will continue to fade in importance.
It won’t be terminal this coming year, but in five years it will be. Continue reading