Will the recent midnight movie massacre at Cinemark‘s suburban Aurora theater bring to an end the popular practice of kicking off big movies at 12:01 a.m.?
I don’t think so.
In checking this Thursday’s—actually Friday morning showtimes—it looks like many of the major circuits Kansas City complexes have scheduled midnight performances of the sci-fi action-thriller reboot TOTAL RECALL. And that includes Cinemark’s two local theaters.
I’ve had discussions with a number of theater executives and personnel during the past week. And while none would go on the record, I have the distinct feeling that security has been beefed up for for the time being. I also suspect that unless the boxoffice numbers for late shows stay solid and/or the film distributors are willing to share in those midnight show security expenses, they could soon become a thing of the past. Continue reading