“If you don’t like your job, you don’t strike. You just go in every day and do it really half-assed. That’s the American way.” – Homer Simpson
It’s all very easy to criticize The Kansas City Star anymore, but sometimes The Star itself just makes it so easy.
A topic The Star should be able to take ownership of online quite easily is high school sports. The interest level locally appears quite high, so the potential for revenue – something The Star desperately needs, if we go by the layoffs and two weeks of furlough this year – should be there.
Thus a concerted online effort for prep sports would seem to be a natural (why The Star doesn’t have a site devoted to the Chiefs is an even deeper mystery). Instead, what Kansas City’s biggest news gathering operation puts out is a little abortion of a website called Varsity Zone. Continue reading