Talk about the left hand not knowing what the right hand is doing….
A prime example of that is evidenced in a recent column by Kansas City Star features columnist Jeneé Osterheldt about the bogus use of the color pink to sell stuff during National Breast Cancer Awareness Month in October.
“Yes, I’m all about women’s issues, and breast cancer awareness is a recurring topic in my column,” Osterheldt writes. “But the color becomes blinding when big corporations slap pink on any and everything to hustle their products.”
Osterheldt’s reasoning is sound.
“For some products, very little money goes to the cure,” she continues. “Or the company has already given a flat donation and still slaps pink on products to play on the consumer’s conscience. The key is doing the research before you throw down your dollars.” Continue reading