Delivery trumps ideas…
This is why Roger Ailes was so powerful. He realized politics was show business. Fox News was exciting to watch, irrelevant of the content. He didn’t necessarily put on the best talent, but the talent that would interest and intrigue the viewers most. Megyn Kelly was a superstar on Fox, but she was a failure on NBC. And speaking of show business, why in the hell was this debate so long? At the end, the only people watching were reporters.
Who will then frame the issues for the public, oftentimes incorrectly.
Give Bernie Sanders credit for pushing back on the questioners. That’s right, they were taking Republican talking points, putting the candidates on the defensive. It’s time for Democrats to lead.
But first they must be stars.
Talk to any big time music exec. Talent is abundant, but is the act a STAR?
Don’t forget they call it show BUSINESS, which means it’s all about selling, and if people don’t buy, you’re toast.
Like my buddy John Hickenlooper. His delivery was execrable; his speech was halting. Whereas Marianne Williamson evidenced some kind of weird charisma – you can see why she became a cult hero – not that her campaign will have any legs.
The process started with a presentation by Steve Bullock. He was totally together, he delivered the best introductory speech. But as the show, and it was a show, wore on, there was something off about him. His fake smile bugged me, but (my wife) nailed it, he was CONDESCENDING! You’ve got to be likable first and foremost.
Buttigieg hesitated, like he didn’t have his coffee. What he had to say was good, his closing speech was one of the best, but he never delivered that energy. He didn’t seem ready for prime time.
Bernie?
Bernie’s a rock star.
The only problem is rock is dead. What are the odds that Bruce Springsteen will have a number one pop single today? NONEXISTENT! Times have changed, even if Springsteen has not.
That’s always a question, whether you change with the times, but in music if you move towards what’s popular, you undercut your credibility. Your hardcore fans abandon you; you end up in purgatory, waiting for the next hit, which might never come.
Bernie’s act is not new.
He broke in 2016. Like Elvis Costello. Someone unknown who arrived fully-formed selling a new and different product. Sure, Bernie was around forever, so maybe he’s more like the local band that makes it big, after thousands of gigs. This is why Buttigieg failed, he hasn’t been in the game long enough. And the system worked against Bernie in 2016, the DNC wanted Hillary. Bernie was FM when the DNC wanted AM.
But now everybody’s on FM. And this is what the DNC does not understand. Continue reading