Ginger Baker was the first guy we saw with two bass drums and the first guy to do an extended drum solo on record…
The band Cream straddled the transition from AM to FM. When the band’s first album came out, the only underground FM radio station that existed was WOR-FM in New York. We were still California dreamin’ on the last train to Clarksville. The Beatles were huge, but we all lived in one big homogeneous musical society.
Of course there were hipsters – as there have always been – like the folkies and blues lovers of the late fifties and early sixties. There were always people ahead of the scene – but it was much harder then, there was no internet, only true word of mouth – nothing went from zero to hero overnight unless it was played on AM radio, and Cream was not.
The Disraeli Gears album was released in November ’67, the year underground FM radio began to burgeon, with KMPX in San Francisco joining the aforementioned WOR.
Yup, the scene was that small. So most people were unaware of Fresh Cream. And “Disraeli Gears” too.
Then, during the summer of ’68, Sunshine Of Your Love crossed over to AM and the band and the scene exploded.
There were a few renegade radio years back then, before Lee Abrams came along and codified the rock format on FM in the seventies. It was kinda like the internet back in the mid-nineties. There were people who had modems from the eighties, and others who got the word in ’96 and instantly bought computers to play on AOL.
There was no hate, only exploration.
Never forget the influence of public radio back then, especially WBAI in New York. That’s where I first heard Phil Ochs‘s “Outside Of A Small Circle Of Friends.” We twisted the dial, we looked for excitement, we found it, it drove record purchases, but most people were out of the loop.
Of course some people knew Eric Clapton, being blueshounds, knowing his work with John Mayall, but that “Bluesbreakers” album didn’t really blow up until after Cream broke through.
So, you heard “Sunshine Of Your Love” on FM. .
Now “Fresh Cream”‘s production was credited to Robert Stigwood, it’s unclear who really twisted the dials, who was really responsible for the sound – but it didn’t have the edge of what came after – it was almost like a blanket was thrown over the speakers.
But Felix Pappalardi produced “Disraeli Gears,” and it was a much better representation of the band’s sound. This was back when stereo was stereo, when instruments were in different channels, when we sat in front of the speakers, put on headphones to get the full effect. This was also when there was so much less on the records, you could hear all the instruments. You could hear Jack Bruce’s voice on “Sunshine Of You Love,” but the key to the track’s success, it’s infectiousness, was that guitar. Continue reading →