He doesn’t have enough name recognition…
Welcome to the 21st Century, where you think your niche is national, but it’s not.
My favorite example is SNL… Funny or not, who exactly watches that show anymore? Same deal with prime time network television. Advertisers go for the largest share of a shrinking market, but this decline in numbers evidences the spread of attention over many more genres/influences/ideas.
Kind of like record companies and radio.
Terrestrial radio has the largest share of ears, but that no longer means it dominates, and by focusing on these outlets, record companies are dooming their futures.
That’s the story of the 21st Century, the inability of the usual suspects to pivot. They always wait too long and are supplanted by more nimble newcomers.
The monied-class and New Yorkers think everybody is familiar with Mike Bloomberg, after all, doesn’t he run Wall Street’s information pipeline, wasn’t he mayor of New York?
All true, but most people are not paying attention – they’re not actively investing in stocks and they don’t care about New York – they may even resent New York, which is why Bloomberg is polling at 5%.
Klobuchar, Yang…they had the privilege of being in the debates, which garnered ratings superior to network prime time. So, now more people know about them.
So, if you’re running a national campaign…but should you be running a national campaign?
Musicians keep lamenting that they can’t break through. Maybe they don’t have to break through, maybe they should be satisfied they’ve got an audience at all, and try to grow and superserve this audience.
That’s right, there is no Music League.
Despite the Grammys, there is no kumbaya, no coming together, no overall scene. You’re on your own, and it’s not so much that you’re competing with everyone, but yourself…which path do you want to choose?
Kinda like Mike Bloomberg himself.
He was laid off by Salomon Brothers. Rather than look for another gig at a bank, he started a whole new business, he thought he knew better.
That’s the 21st Century in a nutshell…
Do you think you know better? If you do, you can have an impact. If your goal is to compete with others on their terms…good luck.
The funny thing is as tech closes ranks, art has become ever broader.
You can’t compete with Facebook or Google or Amazon…
They’ll just buy you or put you out of business. But in art…with the distribution pipelines free, you’ve got a chance.
And this is the time for art.
When the world is focused on money, when leaders spin untruths, now is the time to speak truth to power. Assuming you know you aren’t about money but message, that if your fans won’t keep you alive you don’t deserve a career to begin with.
Bloomberg could run in New York, but he can’t run nationally. Continue reading →