SALES DIED
Remember when we were arguing about the cost of cuts on iTunes and whether Apple could sell individual tracks or had to sell the whole album?
Funny how the battles of yesterday are meaningless today.
Of course I’m talking about file sales, but if you want to talk physical…CDs are great earners, but de minimis in sales numbers. As for vinyl…the statistics are all wrong.
They’re using a suggested retail price when digital is net.
Turns out people want to own things. And if you have something cut analog and are playing it on an expensive stereo system, more power to you. However if the album was recorded digitally and transferred to analog and you’re playing it on a cheap system, the joke is on you.
STREAMING TRIUMPHED
Music has it figured out, we live in an on demand culture.
The movie business still can’t square with the digital age. As for those bitching about streaming, they were the same ones bitching about files, about Napster.
The past is never coming back.
And in the past, the key was to get a record deal, and then you could live off the tit of the record company. So numerous acts with few sales survived, the company hoping for a breakthrough. Today, record deals are not so rich, and mainly only in hip-hop and pop, and you live or die on your streaming numbers, i.e. demand.
And what we found out is that many acts who were loved by the press and tastemakers were not so loved by the public. Furthermore, tastemakers became irrelevant, critics don’t matter, it’s all about word of mouth. And everything is available and you get paid as long as people keep listening. So, in a business where everybody sells their rights it’s best not to, best to hang in there for the payments that will keep you alive down the road.
MAJOR LABELS
The center will not hold.
Major labels will decline in market share. You don’t need them for distribution and as far as their marketing efforts… Will TV and press make a difference? As for radio, unless you’re hip-hop or pop, it’s essentially irrelevant. So you’ve got Glassnote shifting distribution to AWAL. You’ve got a lot of wannabe rappers and pop stars trying to get signed, but everybody else, who can actually play, has given up on getting a record deal – they’re focused on building an audience, primarily on the road.
VIRAL VIDEOS DIED
You can only exhibit the trick once. One Radiohead “In Rainbows,” one PSY “Gangnam Style.” The public can smell a rat – if it’s not organic, they want nothing to do with it. And just like Guitar Hero and Rock Band before it, TikTok will fade as a way of breaking artists. Once everybody knows about it, the early adopters are on to something else, as the johnny-come-latelies try to monetize what is evaporating. Continue reading