Hearne: The 4 C’s of Kansas City Radio & Ratings

MI0003045343When it comes to the local radio, there are Four C’s…

Classic Rock, Chiefs, Country Music & Christmas

Everything else comes in second – or last, depending upon how you want to look at it. And nowhere is that point better made than in the recently released Holiday 2014 ratings book for listeners 12 and older, Monday through Sunday, 6 a.m. to midnight.

In other words, the marketplace as a whole.

And speaking of the 4 C’s, once again classic rocker KCFX FM topped the rankings, with oldies powerhouse-turned-Christmas music powerhouse KCMO FM coming in second,  followed by country music stations KFKF FM and WDAF FM in third and fourth.

Kansas City Chiefs.And lest you forget, Numero Uno just happens to be the local home of the Kansas City Chiefs.

Pretty simple, huh?

Oh and, for the record, KCMO FM cleaned KFKF’s clock in the two station’s first ever holiday music hoedown. Judging from the numbers, it looks like KFKF listeners looking for more country migrated to WDAF and Q104, that were both up sharply.

Now let’s take a look at the numbers…

Slacker-Page1-4001)   KCFX FM, classic rock, 8.1 share (8.0 December), with a cume of 586,900 listeners.

2)   KCMO FM, classic hits (oldies), 7.5 share (4.8), 548,900 cume

3)   KFKF FM, country, 6.9 share (7.0), 425,800 cume

4)   WDAF FM, country, 6.3 share (5.8), 313,800 cume

5)  KPRS FM,  urban contemporary, 5.5 share (6.0), 292,600 cume

6)   KQRC FM, rock, 5.0 share (5.2), 305,400 cume

6)   KBEQ FM (Q104), country, 5.0 share (4.3), 332,600 cume

7)   KMXV FM (Mix), CHR, 4.9 share (5.7), 483,500 cume

8)   KZPT FM (The Point), Hot AC, 4.9 share (5.0), 459,800

9)   KMBZ AM/FM, news/talk, 4.6 share (4.8), 283,300 cume

10)  KRBZ FM (The Buzz), modern rock,  4.4 share (4.5), 262,900 cume

11)  KMJK FM, Urban AC, 4.1 share (4.2), 166,900 cume

12)  KCKC FM, adult contemporary, 2,7 share (2.7), 293,100 cume

13)  KCUR FM, news/talk, 2.4 share (2.6), 114,700 cume

14) KCSP AM (610 Sports), 1.9 share (2.3), 150,700 cume

15)  KJNW FM (Life), Contemporary Christian, 1.9 share (1.9), 148,300 cume

16)  KCMO AM, talk, 1.3 share (1.4), 81,000 cume

17)  KANU FM, classical, 0.7 share (0.5), 43,900 cume

18)  KPRT AM, black gospel, 0.5 share (.05), 28,300 cume

19)  KCMO HD2, country, 0.4 share (.04), 61,500

20)  KTBG FM (The Bridge), adult alternative, 0.3 share (0.3), 22,700

http://www.mb-kc.com/
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3 Responses to Hearne: The 4 C’s of Kansas City Radio & Ratings

  1. scott says:

    Here we go again. Those ‘who cares’ 12+ numbers. How did the big boys do where it counts? 25-49 and 25-54 numbers anyone?

    • admin says:

      Well Scott…

      These are the only numbers that are released to non subscribers and since they are the broadest measure provide a good snapshot of which stations are doing well and which are not.

      You can talk about specific demographics that appeal to specific advertisers all you want, but most people just want to get a snapshot of the station’s in the marketplace. BTW, for advertisers making decisions based on the demos you mentioned, they have access to those numbers, as you apparently do not.

      And that’s too bad. Good luck finding them.

  2. Jess says:

    What is with the Buzz’s roller coaster numbers? They are up then down the up then down?

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