Here we go again with the September 2014 Kansas City radio ratings.
Nothing particularly dramatic this month, other than Entercom’s The Point 99.7 FM continued climb as it passes longtime urban powerhouse KPRS FM for the No. 3 slot in Listeners 12 and older, from 6 a.m. to midnight, Monday through Sunday.
Obviously, stations rely on specific demographic breakdowns when dealing with advertisers, but these numbers provide the broadest measure.
Another point of interest is the nearly full share point jump taken by 610 Sports. Gee, you don’t suppose carry the Kansas City Royals broadcasts could have anything to do with that, do you? And if the Royals continue to play fall ball, watch out for the station’s October ratings.
One interesting footnote was that in the key demo of Adults 25-54, Monday through Sunday 6 am to midnight, the ratings for KCFX have declined for four straight months. From an 8.4 share in June to a 7.1 share in September (which includes two months of Chiefs). A year ago September KCFX posted an 8.7 share which was still No. 1 in the demo but was off by more than a share point from August 2013. All of which is unusual because KCFX ratings all but never go down once Chiefs season starts.
And taking out the “Chiefs Sundays” and looking strictly at 6 a.m. to 7 p.m. Monday through Friday, KCFX falls to 3rd place with a 6.1 share behind The Rock with a 6.6 and The Buzz with a 6.2 share. That’s right The Buzz in second place. Maybe that’s why nobody got the axe on the recent lawsuit fiasco.
Speaking of which, it will be interesting to learn what the effects of being off a week and the publicity surrounding the station losing a million dollar lawsuit will have on its ratings in the October book.
BTW, there’s a new player in town now that Steel City Media out of Pittsburg has taken over the stations formerly operated by Wilks. The betting money from local broadcasting insiders is that Steel City is going to have its hands full the next couple of years trying to sustain those stations ratings and operate them at a profit.
One such challenge will be KCKC, 102.1 FM – the Triple A station formerly known as Alice – that flipped to a adult contemporary that’s yet to catch on. In fact, even KCKC’s cume sampling has been steadily dropping the last couple months.
Lastly, there’s Channel 19’s The Bridge at 90.9 FM, the Triple A station that is still awaiting liftoff and living off Paul Wilson‘s benevolence. Wrote a check for fifty bucks to KCPT myself last week when one of their reps rang my doorbell.
Now on with the show…
The Point 99.7 FM host Nyki Pace
The September 2014 Radio Rankings & Ratings
1) KFKF FM, Country, 7.1 share (6.8 August), with a cume 348,000 listeners
2) KCFX FM, Classic Rock, 6.6 share (6.6 August), 519,400 cume
3) KZPT FM ‘The Point,’ Hot AC, 6.2 share (5.8 August), 524,000 cume
4) KPRS FM, Urban Contemporary, 5.5 share (6.5 August), 322,300 cume
5) Mix 93.3 FM, CHR, 5.4 share ((5.4 August), 520,000 cume
6) WDAF FM, Country, 5.1 share (5.2 August), 381,200 cume
7) Q104 FM, Country, 4.7 share (4.5 August), 352,300 cume
8) The Rock 98.9 FM, Rock, 4.6 share (4.9 August), 296,400 cume
9) KMJK FM, Urban AC, 4.5 share (4.7 August), 204,800
10) KCMO FM, Oldies, 4.4 share (4.5 August), 399,500 cume
11) 96.5 The Buzz, Modern Rock, 4.4 share (4.4 August), 251,900 cume
12) KMBZ 98.1 FM, News/Talk, 4.2 share (4.3 August), 202,300 cume
13) 610 Sports, Sports, 4.2 share (3.3 August), 275,500 cume
14) 95.7 The Vibe, CHR, 4.0 share (4.2 August), 479,400 cume
15) Life 88.5 FM, Contemporary Christian, 3.4 share (3.2 August), 139,700 cume
16) KCUR FM, News/Talk, 3.0 share (2.5 August), 150,800 cume
17) KCKC FM, Adult Contemporary, 2.7 share (2.8 August), 302,500
18) 105.1 Jack FM, Adult Hits, 2.4 share (2.7 August), 277,500 cume
19) KCMO AM/FM, Talk, 0.9 share (1.0 August), 66,300 cume
20) KANU FM, Classical, 0.8 share (0.5 August), 51,700 cume
21) KRPT 1590 AM, Black Gospel, 0.6 share (0.7 August), 24,200 cume
22) KTBG/The Bridge, Adult Alternative, 0.4 share (0.5 August), 33,600 cume
The Pitch – BEST RADIO STATION TO DISCOVER NEW MUSIC
KTBG 90.9 “The Bridge”
I’m hanging my hat with these guys.
I talked to John Hart Friday night at the KY102 40th Anniversary party. It’s going to take a little time but they will have an impact. Are they going to beat KFKF or the FOX… no, but they are going to get some respect.
the same respect you get….zero..nada…none….!!!!!!!!!!!!!!!!!!!!!!!!!!
hey wislun…got a pair of old hush puppies. Wanted to know if you
knew anyone who could brush them up to look like new.
thanks in advance.
Oh just STFU, you gutless, illiterate freak of nature. I OWN you!
well good news…our radio “expert” has raised the child hood age of ratings to
age 12…as if this huge consuming market of 12 year olds has a huge incluence
on the purchase of cars/tanning salons/lap bands/and of course concert tickets.
but lets move on…hearne still has a thing for young kids.!!!!!!
the new owners of wilks get hit with the sledge hammer when they see the
rates wilks has charged….45 for mix 93/40 for q and kfkf and free spots on
whatever they call the other station. They’ll reduce the number of spots
and go bk because no ones paying those rates..unless they re idiots.
WHB is flying high…sports is hot and they’re busting the fools at entercoms
but. Theyre selling 90,000 dollar packages for playoffs and getting every dime.
the rock slides…kprs slides (as they tune to msnbc for the ferguson video)…
and all of radio is struggling now to make budgets.
lets make this clear…we really enjoyed the 25-54 ratings …..but they’re gone
…so 12 plus is all we hve left. bfd!!!!! maybe we’ll get some intelligent
media people who understand the bizand get this whole thing going.
but this article is still phony…not many 13 year old listening to willie nelson
or the oak ridge boys.
get serious …lets get this show back on track.
If you need advice in business/life or just like wislun need a new location to
get your Navajo moccassins fixed contact Harley at law4life1000@yahoo.com.
love you all
Harley
You shouldn’t hit the bottle so early in the day, H Man
It’s not booze, Admin, it’s narscasistic border line personality disorder. Oh, and the fact I OWN HIM! 5 illiterate comments on each of my horrible, flawed stories; he can’t get enough of me. He’s my biggest fan, reader and dis3iple!
Please get some help.
If WHB is so “hot” why can’t they pay their bills? The Royals dropped them and the Chiefs dropped them for non-payment of rights and their are a ton of us contributors who haven’t been paid in over a year. It’s a sleaze bag shoe string organization. I want my money!
There are some disturbing stories floating around, Deserve to be Paid
Good for you Paul….we’re pretty sure they are going to go up in the ratings down the road. It’s going to be hard to go lower than a .4 share And lose cume below 33,000
Keep those big bucks rolling in.
Radio Dude, I’m not deluded for a minute into thinking they are going to be huge in the ratings. I’m simply a AAA fan, and for that, they are the best game in town for my money.
Uh, sorry Wislun, but I beg to disagree.
KFKF and the FOX are 1 and 2 (really, the FOX? The station that makes rock and roll boring is #2?) and the Bridge is going to make an impact?
An impact like the #8 station the Rock, where love him or hate him, people know who Johnny Dare is?
Or an impact like the #18 station Jack FM, with 6x the numbers of the Bridge, but realistically nobody listens to it?
Radio dials start at 88.7, but nobody listens to anything lower than 92.1
b12, my apologies; 101 The Fox.
Can talk station KCMO get any worse? Less than a point now. They’d be perfect to drop talk and go scratchy country. Make that classic country.
I know corporate doesn’t want to spend any money, but KCMO AM’s ratings are ridiculously low. Embarrassingly low.
Mike Murphy, Russ Johnson and a whole lotta former talk personalities are rolling around in their graves something fierce looking at those numbers.
Shoot, even Chris Stigall has to be shaking his head (and I was on with Stigall).
despite those numbers….they are making money…
syndicated programming that costs money…
but making millions a year on Saturday and sunday…
kcmo am says why blow agood thing?
smart businesspeople…….
Those weekend deals are moneymakers, but don’t sell Monday thru Friday short, H Man.
And at some point there have to be at least a few people listening.
admin….heres facts :
mostly barter programming during the week so
they don’t pay announcers.
on weekends they’re getting 800-20000 maybe more for half and full hours.
even my canoli man jj has ramsey a show and it gets
tons of listteners.
If they just take the money from sunday and
Saturday…with no staff but a producer…
they got an easy million bucks a year…
add in that they’re getting some rates of about
40-50 (because some advertisers love talk
radio)….a spot…and its a no brainer.
selling depends on radio to guys like
wislun…and chuck and the rest of the
oldies is very very very profitable….
those weekend shows are big money…
go ask bz!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
they could bring rush over but theres too
many headaches….don’t doubt those guys…
they know how to make the money!!!!!!!!
add in the fox …..jack…..kcmo fm (a barn burner
with advertisers) and you’d be surprised how
much cash is rolling thru there.
Rememeber hearne….radio stations can be
like cash registers..i can explain later.
Dear Radio Dude:
Please weigh in on some of these claims. Grazie
A few random notes.
1) Once kids start talking about music, around 9 years old in our house, they start influencing music choices from where the dial sits on car rides to soccer practice, expressing concert ticket wishes and directing their allowance to music purchases.
2) I don’t have any knowledge about radio ratings (except that they need a new name to express listener numbers – “cume”, really?), but I know that no other radio station drives (and benefits from) more concerts from local and alternative music than the Bridge/KTBG. It might not produce the shock or notoriety of other stations, but in terms of influencing the music scene in KC, it has already made an impact. The Buzz produces a similar impact, but skews younger, edgier and a more offensive.
3) This kind of impact matters when we comparing for-profit stations and public ones. Public radio’s goal is to keep and grow what they are doing to pay bills and for its own sake. For-profit stations are, wait for it…there to make money. That is all. That difference matters when comparing these numbers and their impact on long-term decisions about a station.
without begging its gone. will not last unless the contributions )(besides
uncle paully gives more than $50)….its subsidized by taxpayers….
and its time we took that money and put it to good use instead of
giving some old rockers a subject to talk about besides cobbleers.
..phony jewel thiefs….and the gossip of the day…
hearne contact me….we’ve got info on your coach….this is very very
very hot…even the neighbors don’t know…
When owned by CMSU the Bridge did get studio space, marginal to say the least, basic equipment along with the space both had double duty as teaching tools. Now, though the NPR subsidy is minimal, no real NPR programming. They most likely got a grant to improve the space and equipment for the new digs and transmitter. The day to day ongoing expenses are paid primarily by listener’s, between 4 and 8% of the cume number, and underwriting. The Bridge seems to be relying on the large KC foundations for a good bit of support, other AAA non-comms in similar markets have tried that route and eventually end up having a much more aggressive effort in local underwriting.
Have issues with the success of this format, check your itunes radio station list, last time I checked there were over 200 listed. Since KCUR is doing the NPR news/talk format, AAA is the only other non-comm format making any kind of impact.
What, no KKFI?
And KCPT borrowed a ton of money to do the improvements, so they’re on the hook for that, kansas karl
sorry…20000 was meant to be 2000!
But some of those shows on kcmo am net…yes net $15,000 a
week!!!!!!!!selling crap!!!!!!!!!!!!!!!!!!!!!
Harley old boy…if you think any one show on KCMO or KMBZ is paying $15,000 per week…well …..your nuts.
There is no question that weekend shows are a gold mine for KCMO….but that’s compared to what it generates during the week….which is nada.
Regarding Hearne’s 12 plus reporting……you keep calling his baby ugly, but you never show us anything better. The big bad ratings company has everybody very hesitant to show demo ratings. If it were that easy, you could get them. Of course we want to see more demo information, so why don’t you put them up…….or just shut up. Come to think of it I think most on this site would prefer the latter.
+1000
Here’s ANOTHER story where he comments 10 words on the story, the rest on ME.
Why?
I OWN his sorry ass.