If there’s one thing Kansas City hates, it’s being branded as flyover hick country…
Which made the reign of country station KFKF (94.1 FM) atop local radio ratings a little unsettling perhaps. And when combining the ratings of KC’s three competing country stations – including Q104 and The Wolf (106.5 FM) – there’s no escaping the fact that country is king here.
At least it was…
Because owing to KFKF’s decline and an upsurge by The Buzz (96.5 FM), rock rules.
That’s right, according to the broadest measure – listeners 12 and older, Monday through Sunday, 6 a.m. to midnight – KC’s top three rock stations nosed out their country counterparts to take overall top honors in a photo finish.
The final tally: 16.3 percent of listeners for country, 16.6 for rock.
By the way, for those of you who are following the entry into the market of KCPT Channel 19‘s new Triple A station The Bridge, no news is no news.
No good news, anyway – and minimal bad – as the station of choice for Paul Wilson tripped the light fandango in basically last place among halfway legitimate stations.
Now on to the July ratings:
1) KCFX (101.1 FM), Classic Rock, 7.0 Share (6.7 June) and a cume of 466,500 listeners
2) KPRS (103.3 FM), Urban Contemporary, 6.3 Share (6.5 June), cume 341,900
3) KFKF (94.1 FM), Country, 5.8 Share (6.5 June), cume 348,200
4) KZPT, The Point (99.7 FM), Hot AC, 5.8 Share (4.8 June), cume 538,500
5) WDAF (106.5 FM), Country, 5.3 Share (5.9 June), cume 386,900
6) KBEQ (104.1 FM), Country, 5.2 Share (5.4 June), cume 389,800
7) KQRC, The Rock (98.9 FM), Rock, 5.0 Share (5.5 June), cume 315,400
7) KCMO (94.9 FM), Oldies, 5.0 Share (5.1 June), cume 415,100
8) KMXV, Mix (93.3 FM), CHR, 4.9 Share (4.7 June), cume 509,400
8) KMJK, Magic (107.3 FM), Urban AC, 4.9 Share (4.3 June) cume 211,700
9) KRBZ, The Buzz (96.5 FM), Modern Rock, 4.6 Share (3.9 June), cume 267,200
10) KCHZ, The Vibe (95.7 FM), CHR, 4.3 Share (3.8 June), cume 464,000
11) KCSP, 610 Sports (610 AM, HD2), 3.5 Share (3.6 June) 236,300
12) KMBZ (980 AM, 98.1 FM), News-Talk, 3.4 Share (3.4 June), cume 194,000
13) KJNW, Life (88.5 FM), Contemporary Christian, 3.3 Share (3.2 June), cume 151,900
14) KCKC (102.1 FM), Adult Contemporary, 2.8 Share (2.5 June), cume 344,500
15) KCUR (89.3 FM), News/Talk, 2.6 Share (2.5 June),cume 152,400
16) KCJK, Jack (105.1 FM), Adult Hits, 2.3 Share (2.7 June), cume 276,000
17) KCMO (710 AM, HD2), Talk, 1.2 Share (1.1 June), cume 67,900
18) KPRT (1590 AM), Black Gospel, 0.8 Share (0.5 June), cume29,600
19) KANU (91.5 FM), Classical, 0.7 Share (0.5 June), cume 71,300
20) KTBG, The Bridge (Adult Alternative), 0.4 Share (0.4 June), cume 33,700
That’s all folks!
what’s going on over at The Fox? not even Chiefs football yet, too early for that bump. last I heard, Slacker still had morning drive, Skid had afternoon drive (long live Skid Roadie!)… what’s the inside scoop, Hearne?
btw… the AC/DC photo reminds me…. Brian Johnson, lead singer, joins with Sting on two songs from his recent release, “The Last Ship.” you wouldn’t recognize his voice.
It’s easy what’s happening to the Fox.
They have no competition.
Is anyone else playing Def Leppard? Skykyrd? Van Halen? ZZ?
Would you play some Lynyrd Skynyrd please
I will get down on my hands and knees
Gimme Three Steps or Call Me The Breeze…
I agree with the Fox having no competition. I used to like 96.5 but not anymore. They don’t rock anymore. Fat guys with beards and ukuleles. That or a song with a male/female lead. The station reminds of the Southern California/Joni Mitchell sound of the 70’s and it sucks. Although I like hard rock/metal/punk I can’t stand 98.9 music. New hard rock is terrible. All the singers sound the same and the bands are completely anonymous. Would anybody know the guitarist from Chevelle if the saw him in public? So that leaves the Fox and hearing Boston for the 10 millionth time. That’s why I have satellite. I would be interested in what 810 WHB number would be if they were in this. I would think pretty high.
that’s just it…. Boston, etc., for the 10 millionth time! gawd….
I have satellite too, at home, but only in the car when they offer me 30 days or something free.
101 could be killer if they’d take up some hints from Deep Tracks or Little Steven’s Underground Garage. hell… even a page from KY102’s playbook wouldn’t hurt. (randy… you out there?)
101 is a killer….#1 in the market.
Sorry, but I don’t think they need any advice from KCC i
n how to program their radio station.
KYs playing deep tracks killed that beast. Listeners want music they know….simple…but true.
He’s got this nailed…(shameless plug) if you are however looking for something different with great music from the boomer generation that includes lots of top 40 tunes and deep tracks…www.planetradio.us We play everything from The Carpenters to Black Sabbath and from Bread to Zappa.
And he’s right KCFX doesn’t need my help.
KTBG 90.9 finally showing up!!
They’ve been showing up all the time for subscribers – and made the main chart last month but – thus far they’re all but firing blanks.
Maybe you could send them, you know, a check?
WILSUN! WILSUN!
Last Place! Last Place!
Why, why, why do you keep mentioning the Bridge?
They would probably appreciate a little less acknowledgement from you on what is obviously a tremendous failure.
Someone at KCPT should be shown the door, kicked to the curb, FIRED for such a huge blunder.
Ignorant, commercial radio ignorance, radio dude you are typical of one who spends too much time sucking the teat of the corporate asshats you love.
There is no failure at KTBG, there is only failure in your understanding of the business model of public media, the price paid is less than 2% paid by Steel city media for the Wilks group, about 26 million per station vs 2 mill for KTBG. Donors are more than double, underwriting billings have increased by 2 fold.
The real failure is your inability to recognize and understand that the business of public media is way different than that commercial media, as a result one has to question your ability to actually advise or to provide competent information to an advertiser. Blinded by the kool-aid offered everyday at the standing room only meetings you enjoy, your clients must suffer through tainted self serving propaganda spewed forth by corporate goons. Not having an open mind about different aspects of life leaves a shallow and empty existence. Sad.
Karl, reaching more people with their media outlet is a goal for both Public and Commercial TV and radio. Public stations are selling sponsorship to access this audience. They are charging businesses for this access.This station is a failure in attracting any size audience, therefore a waste of advertising (sponsorship) or (underwriting) dollars being spent by those businesses.
If you are a Bridge or Public TV or radio fan…give them your hard earned money all you want. But, if you are a business expecting an ROI, don’t waste it on the Bridge, KCUR and Christian station garner a much larger audience.
KTBG is a failure in reaching any sizable audience
Not all of life is about having the biggest dick.
KCUR has taken decades to reach this level of audience, it’s an education process, not just crotch grabbing to get big numbers. With support from listener’s, something commercial radio is loathe to put on the line, KCUR has been able to take the high road in it’s programming, quality news and talk in contrast to what is occurring on the other news/talk versions of TMZ in KC. KTBG is not going to grab it’s crotch to get numbers, quality will build an audience of high income, educated, adventurous , listener’s. Interesting that the small businesses in Lexington that were with KTBG in Warrensburg are still underwriting. Commercial radio has very little loyalty with it’s audience, time spent listening is under an hour on every commercial radio station. KTBG, on the other hand, it’s audience sends money to keep it afloat.
While we are speaking of ROI commercial radio flat sucks when compared to the quality of audience that TV brings to the party. The cost per point of radio is double of TV, and you are stuck in an 18 minute block of spots. I have heard that commercial radio is trying formats with limited commercial interruption, but much like locking the barn door after the horse escaped, most ad agency’s won’t tolerate a quadrupling of spot rates to support limited commercials.
Again your ignorance of how public media works shows how poor a job you provide to advertiser’s who rely on your advice to grow their business. Knowledge of all media will cause you to leave radio once you understand the fallacy of the kool aid you drink daily.
Karl,
Your ignorance of ROI by different media shows that you hopefully are not representing any businesses to advertise their product or services and are living somewhere in the past. The billion dollar company that measures radio and TV viewership (Nielson) and measurement competed a recent study on ROI of different media. The study showed radio was as productive as television in delivering ROI and CPM’s.
You talk about 18 units per hour on radio. However you fail to mention 22 minutes of commercials on Broadcast television, cable television subscriptions are on the decline because Netflix, Hulu, VUDU are diminishing time spent with both Cable and Broadcast.
Radio continues to reach 90% plus of the Kansas City population…with only 35 radio stations. The average listener ship of a top 5 radio station in KC is over 450,000 individuals each week
if yo want to get into a tit for tat game of personal insults…bring it on Karl.
Go ask your wife or girlfriend (or boyfriend) if size matters)
The Bridge is a failure at this point. I could have bought a 1,000 AM for 25% of what KCPT and attracted more than a .4 share than the $2 million KCPT spent.
Failure at 6 months, good thing public media does not report to Wall Street. In your world failure is a rapid thing, and why there is very little innovation in commercial radio, it’s about playing safe and returning 20%. Let’s look at the math a bit differently. Steel City just paid an average of 26,000,000 per station for the Wilks group, taking each station’s cume into the purchase price Steel City paid $74.67 for each KFKF cume listeners, 66.70 for each Q listener, 51.04 for mix listener’s, and 75.47 for each KCKC listener, an average of 66.92, while KCPT paid 59.34 for each of the bridge listeners. Looks like Steel city over paid a bit compared to KCPT.
As long as you use your limited knowledge of how public media works and compare it’s results to commercial media you are just plain ignorant. The entire world is not about the ROI imposed by the venture capitalist’s who own the major outlets in KC, the ROI for public media is a different beast the public supporting public media does not demand ROI in monetary terms, just innovative, creative, programming that causes one to think or to stop and say WOW I have not heard that song before, something that rarely happens to those who listen to commercial radio.
Personal results? The dollar goals you think are important mean little, but that is your mindset and your goal when “helping” clients. Take some time and learn about a world other than how to hit your bosses goals.
Karl,
One thing I won’t argue is that Steel City paid way to much for the four Wilks stations.
Frischling is gonna choke on that debt,
Also, I will not apologize as being a bit of a capitalist. After all, that is what drives the American economy.
As far as personal results, mine are to deliver revenue growth for my clients. Something they will not achieve by underwriting your obvious passion and love… The Bridge.
By the way, I am done with this dialogue. You are making up such fuzzy math, I cannot keep up with your superior intellect.