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Radio can get messy at times…
It’s pretty much a bloodsport anymore with kickass air talent having to work for pennies on the dollar with precious little support.
And if you think the nearly 1,500 people that have bought the farm at the Kansas City Star in recent years is an anomaly, think again.
Stroll through the ghost town headquarters of local radio stations here and count the empty desks.
But let’s move on, shall we?
To the under-reported mess at the Entercom-owned station at 1660 AM.
You may know it as classical radio station KXTR-FM. Or the hastily conceived Radio Bach (a name change enacted last year so Entercom could prevent its legendary call letters KUDL from being pirated by the competition.
That after Entercom somewhat foolishly blew up KUDL FM last spring in order to simulcast KMBZ News Radio 980 AM on the FM dial to try and pick up the more affluent, FM listeners.
Just one problem…
Not only did Entercom kiss hundreds of thousands of dollars in revenues that KUDL was billing goodbye, the combined ratings of KMBZ on both AM and FM not only failed to increase – they declined!
In short, the move backfired because not only did Entercom lose revenue, it lost listeners.
In its latest gamble, Entercom announced recently it would kill off Radio Bach and launch an all-business, KMBZ sister station March 5th on 1660.
However, in one of the most under-reported local business stories in years, the poster boy for KMBZ’s new business station – Mike Shanin – reportedly refused to go on the air hours before the launch. Placing Entercom in the embarrassing position of having to find a new lead host and delaying the station’s official launch an additional month when Krista Klaus steps in for Shanin. Klaus will debut Monday, elevating the station out of its current "soft opening" status.
After Entercom can locate and hire a producer for her show. Radio Bach and KXTR main man Patrick Neas had reportedly been offered the producer job at the new KMBz biz channeled but had turned it down after being offered only a fraction of what Entercom had been paying him on Radio Bach.
Entercom was able to do damage control by getting a local media blogger to gloss over the mess.
Allowing KC Confidential to share with you now what radio insiders have been saying about Shanin’s puzzling behavior for weeks.
"Supposedly two hours before Mike’s show was scheduled to launch, he said he was not going to go on the air," says one source.
The reason being?
"Well, it wasn’t because he wanted more money, he wanted Entercom to hire a producer for his show to do show prep and schedule guests, freeing him to come in, read the prepared news and banter with callers."
In other words, rather than do the leg work, the stodgy septuagenarian reportedly only wanted to show up and showboat.
Cutbacks in radio revenues had largely forced KMBZ and other stations to eliminate the producer position leaving only what in the trade they call "board ops" to answer, screen calls and make sure commercials, news and the like are properly embedded.
Prior to Shanin’s recent demotion from co-host of KMBZ’s embattled afternoon drive, his partner Scott Parks was the dude mainly responsible for acting as the show’s producer, sources say.
As part of Shanin’s new gig he was to do morning, mini business reports on KMBZ.
Shanin also was reportedly pissed because the first two VIP guests he’d book were unaware that Entercom hadn’t really promoted the show – opting for a soft opening – and Shanin was embarrassed they’d be going on the air with fewer listeners than I have IQ points.
And as might be imagined, Entercom head Dave Alpert was reportedly furious with Shanin and checked with Entercom’s lawyers about firing him. However with large advertsing cutbacks in the wake of Rush Limbaugh‘s stunningly sexist blunder a few weeks back, KMBZ could ill afford to risk pissing off and losing Shanin advertisers, so it reportedly decided to keep him on for the time being at KMBZ, says another source.
"So they cancelled Mike’s contract with KMBZ and kept him on on an hourly basis," says the source.
The odds of Entercom keeping Shanin on for long now that he’s bitten the hand that feeds him?
"Not very good," says the source. "When you know you’ve pissed off Dave Alpert, the odds of Mike hanging onto that job very long are slim and none."
Now here’s a little reward for readers who waded thru this long and wearisome mess:
"If this new KMBZ business station works, the tentative plan is to move it from 1660 AM to KMBZ 980 AM’s signal which is much stronger. So it will be KMBZ FM’s business partner and Entercom will leave the main KMBZ on FM."
More bullshit radio fail.
And they wonder why the people no long listen or care.
So,
He has to get on the phone and call, say Jim Heater and see if he is available? Wouldn’t folks be calling the station and trying to get on to further whateverr agenda they might have (Which would ostensibly relate to commerce and current events?)?
I am surprised, I wouldn’t think it would be to tough to get folks on the air.
“Well, it wasn’t because he wanted more money, he wanted Entercom to hire a producer for his show to do show prep and schedule guests, freeing him to come in, read the prepared news and banter with callers.”
Was he having to figure out what commercials went where? Was he selling any time? Was he on the computer figuring out the timing and background music for commercials? Did he have to contact folks he quoted for accuracy?
Sorry, I am not being a smartass, I am just ignorant and I am unclear about his “duties”.
Interesting stuff though.
Get Smart
I’ll take the time slot for $250K a year, sell the ads and produce the show. Call me!
At least Mike has his long term health care policy with Arlen Pfeffer paid for.
he’s lazy
he had park prepare most of his programs in the past and didn’t want to have to work too hard at this time in his life.
He’s old school, tired and really doesn’t need to do that much work on that station. He’s just like most of the people
on this site. Old, cranky douchebags.
As opposed to way-past-their-prime-used-to-be-semi-important
Radio Media wannabes with sell by dates from the Clinton Administration?
Sounds Like
KMBZ AM-FM/KMBZ Business/Radio Bach/KXTR-FM, or any combination thereof, could provide 24-hour, non-stop coverage of this Jardine’s situation – with jazz music playing in the background. There’s your next $1M dollar idea.
For the next 60 seconds, you will hear a test…..
Entercom’s lost its mind and that might as well be what they air 24/7 on the “business radio station”, Nothing but that annoying beep, but in gorgeous AM STEREO. It may increase listeners!
Shanin’s way past his expiration date and was barely tollerable on Shanin and Parks. Dana’s been an improvement that I didnt expect.
His old, pompus act is old and hasnt been funny since he was teamed up with Fogel who’s made more out of a mediocre Hollywood career than anyone, outside of Craig.
Why would you kill classical, regardless of the listeners to establish a full time business show and a strategy that simulcasting boring radio on FM will be better than boring radio JUST on AM??
Dave may be taking the gas soon! (Im sorry, too early?)
Let’s Hope They Don’t Find Dave
“hanging from the rafters,” either.
Dave’s
not here man
Classic C&C, Dude….
Sounds like before long its going to be MIKE’S not here….
dave alpert
…has pretty much ruined two radio groups in this town. He tubed Susquahanna, blew off the only decent morning show they’ve had in the last ten years and ran amuck over there until…he walked right across the street and DID THE SAME THING AT ENTERCOM! He blows up KUDL, replaced it with a failure and he STILL keeps his gig? The”and” radio scenario in this city is partly due to Napoloeon Bonaparte Alpert. He was shown the door in Nashville at Clear Channel and has somehow kept his gig here. Whenever there is a “good guy bad guy” plot, I take whatever side Alpert isn’t on. I’ve had too many business dealings with him and his ilk.
So Fred, what you are saying is that he fired you while you were still doing mornings at Susquehanna? Hmmm. I worked with Alpert as a Sales Manager at Susquehanna ( now I am at an Agency) and my experince was much different than yours. I saw him launch Jack-FM ( a success), re-image and rebuild Oldies 95 ( still a success), and renew 2 Chiefs rghts deals which continues to hold up the Fox. I also know that when we worked there we saw huge revenue growth each year.That’s not exactly tanking a cluster I am also looking at the most recent ratings (February) and I am seeing The Point ( the station that replaced KUDL) at #3 with Woman 25-54. I believe KUDL was ranked 13th orr 14th when they blew it up. Thats hardly a failure too.
Faceplant ?
Actually it’s just the opposite of what you write. I believe if they started the new statsion with stodgy, boring Shanin then that would have been a face plant. Having Mike go last minute “lazy” on them was a blessing. Krista Klaus who is going over from the Business Journal will be a huge and refreshing improvment!
Where’s the downside?
I like the new station. The daily wrap at 5 or 6 is actually a very good news show. It will be interesting as they localize more and hopefully get involved with the local business community. Beats the hell out of AM classical. I think expanding KMBZ to have a separate business product is a pretty good idea. It’s like MSNBC and NBC.
truth is…
these stations are doing huge numbers. Rates are higher than they’ve been in 5 years. Wilkes can find enough time to
run the spots he can sell. The morning team at Mix is tapped out with endorsements. KFKF lags a little but Q is banking the
money. Wilks can buy another jet with the money he’s making. His other markets are hot except for Columbus but this
election cycle is going to be big money in Ohio. He’s on a serious roll.
Alpert looks big right now. Rock and BZ are selling out. 610 is really catching on with younger demos and their rates are
up about 40%. Bz might have a few short months with Rush’s advertiser problem but add in the cluster and Alpert looks like
a hero to ownership.
Cumulus is huge…94.9 is at top of card. KCMO will soon be getting Rush show. Jack is growing again. KCHZ is doing good and with low overhead Mark is making big jack.
So for all you naysayers go back to bed. The world has passed you up. You’re old/washed up/irrelevant and more concerned
with running a 60 year old demo jazz club than knowing what the heck is going on in this market. And, alpert and the rest of the top guys are making 3 times your salary.
Nothing like old/dumb/idiots trying to show how fucking stupid they are when they get into something they know nothing about.
Go back to the “good old days” because the new world has passed you by.
Shanin and Parks
The new show Parks is trying to launch is a piece of pure crap with that clueless chick. She’s worthless and ruins any chance of holding the previous audience. Talk about a squirrel.
Truth = Harley?
I think quite possibly. This adds so much fun to my otherwise boring, 60 year old jazz lovin demo before I go cash my $75.00 pay check at Ca$h for Title$.
hahahaha paul wilson
i’m sure you’re not going tocash fro titles…thats funny…but i do konnw about the media….and you know that demo of
jazz lovers is older…so get used to it…because when beenie sells you that place you’ll be hearing a lot of…
“could you get me a cab to john knox village”…
“does that come with mylanta”
“I’m looking for more fiber…could you add some vegetables to that”
” i see you have a changing station but does that include an area for adults?
“yes….that 25 cent tip is for the nice young waitress”
” when is lawrence welk playing here”
“mor. wilson..could you turn that music down a bit..its hurting my hearing aid”
have fun wilson…and i checked out your facebook page…please don’t wear that stuff
you have on in those pics…not good for pr…
keep smiling wislon….when yo u buy that joint i’ll bring down a few of my “hobo” freinds…lol
Harley, I LOVE those outfits…
especially the CHRISTMAS SWEATER!! Dont tell me it doesnt take a REAL man to pull that off! Natalie photoshopped my cleavage out so it wouldn’t be offensive to any one.
hmmmmm
No, he didn’t fire me.
Nice try but wrong guy.
His “choices” of morning show after were pretty pathetic ratings wise weren’t they? Yeah, my friend Randy got a raw deal.
Class guy he is though when I informed him about this thread he said “…it happened a hundred years ago. He’s there, I’m not. He won, I didn’t. And you can quote me”
So I am.
I think I’ve seen Mr. Raley post under his own name. I don’t think he needs me to defend him.
hmmmm
You are correct, Randy R is a class guy. Funny how he can move on but you can’t. I guess that would make you…..not so classy.
BTW , What do Program Directors do? Don’t they program stations. Do you really think GM’s make “morning show choices” on behalf of their Program Directors? GM says to the PD ,” Mr. PD , I would like you to meet your new morning show. I hand picked them myself”. Give me a break. Everytime you post you show us just a tad more ignorance.
Whoa
What in the wide, wide world of sports is goin on here?
I don’t get on this website but once a week or so…I like the stories but enjoy the comments so much more…unless they involve me.
I’d like to clear the air…I have NO problem with Dave Alpert.
I hated the way it came down about less than a week after being told I was doing a great job and the team was starting to gel.
When someone runs a station, they have their vision for it. I was not in his.
IT’S THE BUSINESS! I negotiated a great deal from the previous regime and was making too much money. C’est La Vie.
Actually, at the Missouri Broadcasters Convention less than ayear later, I shook Dave’s hand and wished him the best.
IT’S THE BUSINESS!
I respect and admire Dave very much, he’s doing exactly what I’d like to be doing in the city where I’d like to be doing it! It’s a tough time in the media for anyone and he must be doing something right..No time for grudges…or anger, I’m too busy trying to be relevent and employed.
It all works out, without the canning and the subsequent soul searching, I wouldn’t have gotten out of the business, learned to sell and now teach people how to sell.
If, for some strange reason you give more than half a fuck about what I’m doing…here’s the blog (I am slowly but surely posting radio stories to be turned into a screen play, to be sold to HBO so I can retire) http://www.radiorandy.blogspot.com
Here’s my internet classic rock station ( we realize Yes had more than four songs) http://www.planetradio.us (available on itunes radio), so I have plenty to keep me busy.
Hearne, thanks for letting me plug my latest creative outlets. I miss KC very much.
Wow, you guys are all over the map
Dave Alpert has had some successes. But he’s had more face plants at Entercom than not.
How many failed formats has 99.7 The Point had since KY took a bullet. Let me count the ways, the Boulevard, Kiss, Gen X and finally the Point. Which sucked bad for months and finally just had one decent month’s book.
So maybe they’re on their way.
Now a little history; KUDL used to bill $5 to $6 million a year. When Entecom stuck a dagger in it last year it was probably around to $2 million. 980 KMBZ was already a strong biller on AM and Alpert thought if he added it on FM he could jack the ad rates like 20 percent and get back part of the $2 million they were gonna lose by simulcasting KMBZ and killing off KUDL.
But guess what?
For several months straight the combined ratings of KMBZ on FM and AM went DOWN not UP. So the $2 million in billings went away and worse yet, the Point sucked it bad until recently but it’s unlikely anywhere close to making up for KUDL’s loss. After all it was a station that had like four formats in three years.
So we’ll see.
Meanwhile Radio Bach / KXTR broke Entercom’s founder’s promise not to take classical off the air here ever .
And since few people listen to radio (outside of their cars) on stereo radios, it was fine on 1660. And more importantly, it was a place where local advertisers could reach a target demo that they no longer can in an affordable way. Remember what Jerry Harrington of the TIVOLI SAID?
AS FOR NOT HAVING A PRODUCER, HERE’S THE DEAL. STATIONS STILL HAVE BOARD OPS TO RUN THE NEWS AND COMMERCIALS AND KEEP THE BALL ROLLING. THE PRODUCERS ARE THE ONES WHO SURVEY THE NEWS, RESEARCH AND ASSEMBLE INFORMATION FOR THE HOSTS TO READ SO THEY CAN TALK ABOUT IT AND SCHEDULE THE GUESTS.
THAT’S A FULL TIME JOB BUT IN TODAY’S RADIO LANDSCAPE MOST STATIONS HAVE LET THOSE GUYS GO AND MAKE THE AIR TALENT DO THE HEFTY LIFTING.
We straight now?
This article could have been titled “Shanin sucks”
and achieved its entire mission.
Stern
was dead on about the radio format, and it’s only getting worse.
Hopefully anyone still involved in the industry that didn’t get out while the ‘getting was good’ has a bunch of jars of pennies buried in their backyard
KMBZ sucks
Why can’t we get a radio station AM or FM at any frequency that will broadcast liberal or left-leaning radio shows? For a town this size you would think we could have a station that doesn’t play Rush Limbaugh, Glenn Beck, Sean Hannity, Mark Levin, Bill O Reilly every day.
As far as Shanin and Parks, god that show iswas awful. There are more commercials and traffic updates than there is radio. It’s like 45 seconds back from the commercial, take two callers and back to commercials. That was only if Mike and Scott didn’t decide to argue the “quality” of Scott’s bumper music choices (80’s hair bands generally) for the entire segment. Let’s not forget that all they do is recycle whatever topics the earlier syndicated shows were covering. I tried listening to the new show with the Dana lady. All her and Parks did was bicker about prostitutes and how Scott was being a chauvinist. Absolutely no information, no substance, nothing that I hadn’t already heard from Rush or some other clown earlier in the day.
Darla Jaye, my god, it’s like listening to the radio broadcasters in “Hotel Rwanda”. That woman spends 3 hours a day hustling for the Tea Party and then once a week gets into a fight with Tony Botello. It’s garbage.
I am a liberal guy, but I liked to listen to the local conservative stuff to try and get a meter on what it is the conservative types are into around here. I’ve even called in to the show before and all I got was a “You don’t know what you’re talking about,” from Scott and that was that. He didn’t offer any kind of rebuttal or explain the fallacy of my argument. Just simply, “You’re wrong and I’m right, have a nice day. We’ll be back after 10 minutes of commercials.”
I quit listening because I got sick of only hearing news from FOX and the Wall Street Journal all day. Apparently those are the only “news” sources the afternoon folks on KMBZ get info from. I thought maybe the local conservatives would have a different take on things, boy was I wrong. All of the callers would call in and criticize Scott and Mike for not towing the party line, like somehow they are incapable of having an opinion on a “talk show”. They would call in and chastise Mike and Scott for being too tough on “their” guys.
Maybe I am overestimating the intelligence of the listeners of KMBZ. I thought that the people who listened to them were professional types and business owners but it turns out they are all crazy rednecks from out in the sticks. Maybe things have changed in the last year since I was a regular listener, but somehow I doubt that.
I believe there’s a market for liberal radio in KC and there are businesses who would advertise with it, just looks like no one thinks it’s a viable thing apparently.
Just my two cents.
Wrong, just a dude
If there was a “market” for liberalism – and advertising bucks to go with it – you would most certainly hear the liberal stuff all over the dial.
Three things…
What I neglected to say as clearly as I might have, is while Shanin was unhappy they didn’t get him a producer, it wasn’t for lafk of trying. And I’ll wager they’ll have one (maybe only making something like $20,000 a year – Brian McTavish anyone?) by the time Klaus signs on.
Also I agree that Shanin would have been a weak link doing business news. Further I agree Krista Klaus should make an excellent choice once she gets her broadcasting sea legs transiting from TV to radio.
And Chuck, it’s not that the heavy hitters in town are likely gonna be hard to schedule. Except that you need the exact right heavy hitter and it’s often on an instant’s notice depending on the news of the day and the topic.
Shanin had no business pedigree, as one of his former bosses told me he was a rip and read guy.
Krista on the other hand may not really need a producer given her business cred.
So again, we’ll see.
Shanin
Two things:
* Shanin was in fact given a producer. He was given Rod Babcock, the Producer that did Shanin and Parks and now does Dana and Parks. That is who Krista is using.
All this talk about him being angry because he didn’t have a producer is dead wrong.
* He chose not to do the show because he realized how much work it was going to be and what a huge time commitment it would require. Yes he had been working with a partner who did most of the heavy lifting over the years and this would be a change. Maybe he’s lazy or maybe he was scared of fying solo. Maybe he simply didn’t want to make that kind of commitment at this stage of his career. Probably a combination of all three was his reason for bowing out.
Got it?
two words, just a dude….
AIR AMERICA! Backed by the full and substantial girth of liberal poster child, Al Gore. Result? Epic fail. Liberals SAY they want liberal programming but don’t support it. It’s been tried, most fail, while people keep claiming it doesn’t exist. It’s a business. If you can’t sell spots, if libs don’t listen, it fails.
I COULD NOT agree more about Darla Jaye, finger nails on a blackboard. She’s only made worse with the addition of Landmine Billy!
I realized Shanin had been promised a producer, as stated…
and that Patrick Neas had turned the producer job down after being offered a salary cut – according to well placed sources – of half, probably around $20,000
But get this, there is more than one story going around – partly because Shanin has lots of friends in the media and has been telling his side of things to many of them. And the other story in play was that he was told that morning that his two prized, opening day guests had not been promoted because it was a soft opening and that pissed him off.
Plus sources say Shanin was not happy about being yanked off afternoon drive on a major signal and exiled to a a far weaker one doing something he really had no business doing, talking about business.
And to clarify, his refusal to go on breached his contract with Entercom so he didn’t have to be fired, merely offered an hourly salary to keep the biz reports going on KMBZ until…?
Now listen up, “in the know,” if you want to be so forthcoming about what really happened, why don’t you man up and explain in your anonymous identity exactly why hours before Shanin was to go on the air he refused and the station had to replace him and delay the full debut of the station a month?
Get it?
AGAIN…AGAIN HEARNE…YOU’RE WRONG…YOU’RE WRONG
1. in your previous post on the jardine story you said you “came from nothing” …wrong…if a million dollar trust fund
is nothing…than give me “nothing”…you said you were offered pennies to come back to freelance your stories in
the star…obviously the star people felt thats what you were worth and that your column wasn’t that good or strong enough
to keep readers and they offered you a pittance. You attacked me for point out the thousands of misqoute…misstatements..
inaccurate reporting that you convery in almost every story then say I’m not a journalist..i’m not…thats your job…i don’t
pretend to be a journalist..you do…and that whats wrong with your stories.
BUT THEN YOU COME OUT AND TALK ABOUT MEDIA AND BUSINESS. AND THATS WHEN YOU STEP OVER THE
LINE. RUNNING A SMALL WEBSITE WITH 4 OR 5 PAYING ADVERTISERS IS HARDLY A COMPARISON TO RUNNING
A $200 MILLION DOLLAR OPERATION OR SPENDING 5 MILLION A YEAR. YOU MAY HAVE SOME BUSINESS SAVY..BUT
YOU IN NO WAY ARE A BIG TIME BUSINESEE GUY…AND I WILL GRANT YOU THAT YOU HAVE SOME IDEA OF
RUNNING A BIZ BUT NO ACTUAL EXPERIENCE EXCEPT FOR KCC.
SO LETS START WITH YOU ATTACK ON ALPERT AND ENTERCOM.
1. radio bach. For the 200 listeners who probably are on medicare…dropping the classical station isv bad.
For alpert it was a very very smart move. He took a dead station with a small signal and is turning it into
a 1.5-1.8 million dollar revenue producer. He’s taking the weekends and filling it up with block paid programming..
he’s running some block programming during the week alonge with local and national business news. Will it
be a huge money maker…probably when its going strong…selling blocks for $500-$750…it definitely will be
so he takes this station…changes the format…and makes 200 people mad who might…might listen to classical
music on a sstation with a small signal…bring s in all that cash and he’s a hero. Alpert 1…hearne 0.
2. NO BUSINESS MAN WITH BRAINS WOULD USE THE LAST 3 YEARSAS A BENCHMARK…i’m sure it hasn’t
affected your bank accounts but it has many businesses large and small. Guys with 200 million dollar
companies have to think long term. You and your site don/t….its a day to day thing with a few hundreds dollars at
stake over a long term. You don’t have to plan…with a small deal you don’t have to worry about 1 year or 2 years
down the line…its irrelevant in your case. As for bz…you’re wrong again. BZ’s raates are up 20%…AND THEY’LL GO
HIGHER AS THE OVERALL ECONOMY HEATS UP…AND IT’S GOING TO HEAT UP BIGTIME AND RADIO RATES
ARE GOING TO GO HIGHER THAN PROBABLY AT ANY TIME BASED ON DEMAND…..AND I MEAN HUGE…
and i imagine
they will be higher this year. The economy is one fire…and the auto inmdustry which accounts for 20-40% of a radio
stations revenue is on a huge boom…so inventory is going to get very very tight as the year progresses.
Missouri won’t be presdiential election bellweather state again…but there will be some tough senate races with
some pretty big money. So bz after making the move…which was to add an fm.. which is a briliant move because
it keeps a competitor from going to the fm side..you ask how do i know…I READ IT ABOUT THE STRATEGY…FROM
WHO? rANDY michaels in his book aboutpositioning a radio station. This waas a long term strategy by
alperty to protect his flank and eliminate his competition..and possibly losing bz revenue in the future.
Again hearne…these guys think long term…and you think today…sure in the short run they might lose some
revenue but long term its going to pay off big big big….and it protecta a key property for them…just like
adding the buzz did to protect the rock.
3. rock radio is dying across the nation..except in kc…its a huge money maker here and he’s protecting that
cash cow big time…
4. changing formats: I understand you know little about radio and positioning so i won’t get into taht.
but is some markets as many as 4 stations can change format s in a single day…its not a b ad thing
to change a format…the smartest guy in radio..randy michaels says so…in fact he did change a major
station whith a long long history after he bought it. It’s about examining the market…and where the growth is
…if you read a out this stuff you’d know thaf format s change all the time…its trying to find the right fit for
a city…4 formats in 5 years/ ? …not a bad idea trying to find one that works in a changing and tough
economic environment…and with almost no overhead he can afford to do it…because he’s already making
big profits.
5. ratings…you’re hujng up on rating because you don’t make decisions. You really don’t understand theway
the system has changed…its really screwed up. You think ratinga are everything…because you don’t understand
how they get them and how inprecise they are. asure the big aadvertiser depends on them but thats so outdated
is stupid. If you look at ratings you see theres almost no differnce in sation…sov the smart businessman has to
use his gut feeling and be able to analyze an audience quickly and ddterine where to put dollars. You don’t understnad
this because you’ve not done this is a big way. You’ve not bought big money media…so you believe everything boils
down to a simple number…well hearne…those days are gone and with it are the companies who think that.
Now its about return on investment…response…more so now and more tracking for that criteria than every before.
if i spend a dollar on station 1…how much money and revenue is generated from that ad…in old times few advertisers
did that…it was cpp/cpm…b.s….now its changed and you need to be aware of that and take that into account.
6. stations not making money…well hearne…having known the owners of the company that generates the revenue
figures for rdio stations…i can tell you that radio is like a cash register. The massive debt that they rang up in
expansion hurt them. the star makes money…the parenyt company got killed because they couldn’t support cash
flow…same in radio. I’m willing to bet that all those stations did okay in revenue…and the cluster probably did
make a ton of dough een without their dollars. And in the long term (which you don’t seem to understand) these
movesw were needed…how do i know…randy michaels says so…and he’s done pretty damn well.
so heres the final point…you stick to running your website and making sure your adveertisers get traffic
and sales from the billions of unique vistors who visit this site. ////and leave the important analysis and
business to people who do this full time…people who have to think long range…people with a strong business
background who know the reall facts and ddate on radio and advertising.
If YOU DO THAT…LEAVE AN ADDRESS ON THIS SITE AND I’LL SEND YOU A FREE..NO OBLIGATION …
BOOK FROM RANDY MICHAELS ABOUT POSITIONING YOUR RADIO STATION ..SO YOU CAN GET ADDITIONAL
INISHGT INTO HOW THE REALL BUSINESS GUYS WORK…ITS A GREAT READAND I’M SURE IT WILL GIVE
YOU INFO TO USE IN FUTURE STORIES..
LOVE YA…TAKE CARE…