The days of the radio giants may be fading fast…
where are the up-and-coming Johnny Dares, Mike Murphy’s or Kevin Kietzmans these days? In the PPM metered ratings world of today, success seems to be based more on music format and programming than personalities.
So how are the few we have left faring?
Let’s start with morning drive, 6 a.m. to 10 a.m. with men 25 to 54. Numero Uno: Who else, Johnny Dare with a 14.5 share
2) KY survivor Slacker on KCFX with a 10.4 share
3) Afentra on The Buzz with an 8.4 share
4) WHB’s Steven St. John and Nate Bukaty with an 8.4 share
5) ??? on Funny 102.5 with a 6.1 share
*******
As for the ongoing saga of 610 Sports challenger Nick Wright versus WHB afternoon drive kingpin Kevin Kietzman, the game is still afoot.
In men 25-54 from 3 pm to 7 pm., WHB is No. 1 with an 11.4 share with KCSP in 9th place with a 3.7 share.
*****
And for those keeping track of 980 KMBZ‘s Darla Jaye from 7 p.m. to 10 p.m. in men 25-54, she’s in 19th place with a 1.9 share.
Don’t Quit Your Jaye Job
Darla Jaye may be in 19th place with most men but she’s Numero Uno with Culo Botello. Still trying to figure out a way to ride his wetback across the Rio Grande to the land of radio beans and rice. Personally, I think they might be fuck buddies. Using each other in interesting ways to fill voids in their under achieving lives. We know that Beth Gottstein isn’t giving up the punta to the Boracle of the Boulevard despite his many homages to her milfy-cuteness. Larry Mondello always had a Beaver he could count on. Not so much with Culo Botello.
KC radio sucks and has sucked for at least the past one if not two decades. Johhny Dare pulls big numbers but his audience has less that one-third the buying power of the 45+demo. Kevin Kietzman could retire and WHB could rerun his old shows translated into Mandarin Chinese and he’d still beat Nick Wright.
The radio world is the Appalachian Mountains and KC is Ned Beatty.
25-54 means nothing anymore
It used to, when all of the boomers inhabited that demo. Guess what? We’re not there anymore. The largest money spending demo in the history of the universe now sits at 46-64. 3.3 trillion dollars as opposed to the current buying power of 25-54s at 1.8 trillion. And in another 10-15 years it will reside 65+. Why so much power in that demo? We invested in the stock market when it was at 1,000. We have been in our houses a long time and the mortgages are being either refinanced or paid off. I wrote my last college tuition check last semester (yay). We have more money to spend THAN ANY OTHER DEMO, EVER. And if you think we’re set in our ways, ask Chrysler how that’s working out for them? The 25-54 demo was invented by Proctor and Gamble many years ago to promote their products to that demo. It’s usefulness is done for awhile. How many stations are catering to that demo and how are they doing?
Love the Ned Beatty quote.
Dare Is Number One Even with Flawed PPM
Crazy, a 14.5 share, smashing. When I do his show you can feel the energy in the room and on the air. Dare is unique and its the reason he is worth every dime they pay the guy. Long Live The King. Johnny Dare. Rock Fest will top 50,000 again.
Glazer is right about Dare
But totally off his rocker about Wright.
Dare’s show is awesome, I go out of my way to turn on a radio to listen to him. But I don’t get you being on Nick Wright’s Johnson. He is really not that good, actually, he is pretty bad. Which pisses me off because I have to listen to KK talk about golf and how to marinate a chicken.
Dare Rules
Best thing on radio is Dare. Especially when he and Glazer are on togehter. Love those phone calls Johnny, hysterical.
Schlock-Fest
It’s not like Rockfest is a Mensa Convention or The Haaj. It’s an event where the majority of the attendee’s are High School Diploma or GED toting, minimum wage earning, don’t know the difference between there, their and they’re, DUI and Divorce Lawyer needing, plasma donating, cheap beer drinking, baby mamma and baby daddy ran out of money to get my tattoo finished white trash trailer park useless dirtbags with nothing better to do in between cashing unemployment check wastes of DNA. I don’t know that I would be proud to be “King” of those minions. Johnny Dare’s ratings, while impressive are with consumers that have very little discretionary income. Now if Johnny could convince these people into voluntary sterilization or retroactive abortion I might jump on the bandwagon. The world’s already got plenty of dogs. We don’t need any more fleas.
Smartman
Dude you left out the correct usage of your and you’re as well.
That rant of yours needs to start with,
Funny stuff Smartman.
Unfinished tattoo… heh heh…
CORRECTION…
if you sell cheap financing cars…beer…motorcycles…fast food…johny dare is a good spot.
After johnny leaves the stations number tumble. But having seen the low quality listener
that responds to those ads…dares show is a heap of poor low income listeners.
As far as the radio market…hearne and glazer are so far off. Thye know nothing about media.
while national advertisers have to rely on the ratings because they are too lazy to understand
local habits….local advertisers understand that these numbers mean nothing.
They are as outdated and the process is so flawed its almost ridiculous.
People under 40 have turned off the radio. they’ve decided that instead they will listen
to their iphones/ipods/ etc. and not have to listen to the recurring garbage that is now evident
in radio.
Anyone with any brains understand this entire rating process is bullshit. Why…they have no
margin of error. All legitimate pollling has a m.o.e. that shows the spread of the stats.
this crap that heanre and glazer qoute are at best one of the biggest con games in the world.
billions of dollars are based on these stats which if really investigated would be competely
disregarded by any intelligent statistician or mathmetician.
Stop living in the make believe. Local advertisers are smart enough to watch their
cash registers to know more than these ratings.
As far as the comedy channel…its my #1 and only station ilisten to. its fantastic and
I think its going to only grow once more people hear about it.
And it makes me smile and laugh…even after having to read this garbage and
bullshit thatb “experts” on nothing have to say.
Mandarin Chinese?
Younger buyers tend to spend more and are better targets for many advertisers than older ones sitting on their money, buying sex drugs and hearing aids and looking into retirement properties.
The numbers never lie
never do
You Don’t Know KC Market
I have news boys, KC is mostly working class white people. Thats the listening market to radio. 90%. We don’t have a boatload of Yale grads living in our city. So Dare, in his genius, captured our number one market, simple as that. This isn’t New York. I know you want it to be, but its not. I agree with Dare. I have done entertainment in this city off and on for 30 plus years. Our biggest groups of buyers are middle class white people. His audience. High school and local college types or just working folks. He gives them what they want. We have the same issues with comedy and music. Sure Lewis Black has his audience as well, its just not as large. Thats why Blue Collar is at Kemper and Lewis is at the Midland. Larry the Cable Guy can sell 10,000 tickets to one show, Lewis is more like 3,000. Lewis is also top of the key for that group. Hey we’ve worked with both guys for years….so has Dare.
Econ 101
Thanks for proving the point Craig. Once we can get rid of all the idiots in the metro that find Dare and Larry the Cable guy entertaining we’ll be on the road to civic, social and economic prosperity.
Neither Dare nor Larry can call the majority of their fans “middle class”. Pew Research defines middle class as roughly $37K to $75K. Break that down into three quintiles and you get lower middle, middle and upper middle classes.
I doubt that a large percentage of Johnny’s listeners are making, or will ever make $40K, hence the type of ads that Harley referred to. His listeners may have aspirational wants but most can’t pay for their basic needs of food clothing and shelter. All Johnny does is provide weak validation that it’s OK to be a lowlife, beer swilling, bad tattoo having, truck and Hog got re-poed, gotta pay for a DNA test, applying for a 29% interest rate credit card, can’t afford my Valtrex scrip, want fries with that shit for brains.
Other than providing lowbrow yuks for a bunch of intellectual midgets, cretins and morons Johnny isn’t doing anything with his show to improve or inspire to improve the human condition on any level. Isn’t that why “we the people” created “free” radio, to serve the public interest?
Johnny does prove one long taught maxim; that ignorance is bliss.
🙂
“All Johnny does is provide weak validation that it’s OK to be a lowlife, beer swilling, bad tattoo having, truck and Hog got re-poed, gotta pay for a DNA test, applying for a 29% interest rate credit card, can’t afford my Valtrex scrip, want fries with that shit for brains.”
LMAO
LOL at the “highbrows”
“Other than providing lowbrow yuks for a bunch of intellectual midgets, cretins and morons Johnny isn’t doing anything with his show to improve or inspire to improve the human condition on any level.”
Since when is THAT a requirement to have a radio show? Here’s the requirement…GET HIGH RATINGS. Sell advertising airtime. Know your market, play to it. Dare does all these things. Is he curing cancer? No. But again, I don’t think that’s in his job description.