In an industry feature story about the initial disappointment—but eventual success of Paramount’s current THE LOVELY BONES—VARIETY points to Kansas City moviegoers for the film’s positive turnaround.
THE LOVELY BONES premiered in limited west coast runs December 11th to a dismal boxoffice.
It was set to roll out wider at Christmas.
The Peter Jackson directed fantasy-thriller starring Mark Wahlberg, Rachel Weisz, Susan Sarandon, Saoirse Ronan and Stanley Tucci had been
ron berger
Interesting story since I thought the days of product testing and fiddling with advertising campaigns were long gone.
jon
Hey Jack the title the Lovely Bones lends itself well to a porn ripoff.
How about ‘The lovely Boner’ about a stranger who ‘CAME’ to town in more ways than one?