Janice Ellis’ dream of publishing a magazine dedicated to diversity issues turned into a publishing nightmare.
The business side of the former KC Councilwoman and mayoral candidate’s failure has been well documented by the media. The bottom line is that the racial newspaper insert (ouch) never made enough money to cover its costs. The initial June 22, 2008 claimed circulation of more than 4 million through distribution in newspapers including The Washington Post, New York Daily News and St. Louis Post-Dispatch and of course, the
Looper
Who the heck is Janice Ellis?
dimebag
What the fuck does it matter whether you’re a white or balck entrepreneur? I’ve reviewed a number of MWBE business plans over the years. The majority of them work off of the premise that Fortune 500 companies have to increase their MWBE spend. No emphasis is placed on providing a better product, service, price or value. While some companies may give preference to a MWBE supplier they aren’t going to pay more in order to do so, particularly in this business climate. The number one reason businesses fail is due to a lack of capital. Money isn’t black, white, yellow or brown. It’s green and that’s the color people need to think about. The major problem that I see is that most MWBE’s can’t find funding in the minority community so they have to take money from “whitey” which forces them to lose their Women or Minority owned status. If you worked the right angles Tony you should be able to make $100K a year from TKC.
Anonymous
Who the heck is Janice Ellis?
–She is the old woman with the funny-looking glasses on the magazine’s website.
Galatea
This is Janice Ellis. Please see below:
http://jellisoutlook.blogspot.com/